Who We Are
77xk is an online gaming and sports betting platform built from the ground up with Pakistan players in mind. We're not a generic international product that got translated and dropped into the local market. The platform was shaped around what people here actually care about: cricket during PSL season, fast mobile payments through JazzCash and Easypaisa, honest bonuses without impossible conditions, and the kind of straightforward experience that doesn't waste your time.
The team behind 77xk has spent years in the online gaming industry, and that experience shows in how the platform is put together. We've seen the frustrations players deal with elsewhere – slow withdrawals, bonuses that disappear into fine print, customer support that doesn't respond for days. We built 77xk as a direct response to those problems.
Pakistan's online gaming community deserves something better. That's been the driving principle from day one, and it's still what pushes the team to improve the platform week by week. Whether you're a cricket bettor following every PSL match, a slot player who logs in for an hour after work, or a live casino regular who prefers Baccarat and Roulette – there's a section of 77xk that was built thinking about exactly what you need.
Our Focus on Cricket
No other sport runs as deep in Pakistani culture as cricket. PSL franchises have real, passionate fanbases across every city. International series against India, Australia and England bring the whole country to a standstill. That passion is something 77xk takes seriously. The betting section prioritises cricket coverage above everything else, with the widest range of markets, the best odds available for Pakistan fixtures, and dedicated promotions that run throughout the PSL season and during international tours.
Beyond cricket, we also cover football (Premier League, Champions League, World Cup), esports (CS2, Dota 2, Valorant) and a range of other sports. But if you asked us what we're most proud of in the sportsbook, it's the cricket section – that gets the most attention and always will.
Payments Designed for Pakistan
One of the biggest pain points for Pakistan players on other platforms is the payment side. Banking restrictions, unsupported wallets, delayed transactions – it creates friction that shouldn't be there. 77xk has built its deposit and withdrawal system specifically around the methods most commonly used in Pakistan: JazzCash, Easypaisa, Raast, bank transfer and standard mobile wallets. All transactions are in PKR. There are no hidden conversion fees and no third-party payment processors that slow down withdrawals.
The result is that depositing feels as natural as sending money to a friend, and withdrawing your winnings is just as simple. Most withdrawal requests are processed quickly through standard methods.
How We Got Here
77xk Is Launched
The platform goes live with cricket betting, slots and a small live casino section, built specifically for Pakistan players.
JazzCash & Easypaisa Integration
Pakistan-specific mobile wallet deposits and withdrawals go live, removing the biggest barrier to entry for local players.
Live Casino & PSL Coverage
A full live casino lobby launches alongside dedicated PSL markets and the first cricket cashback promotion during tournament season.
77xk App Released
The 77xk mobile app launches with a clean interface optimised for lower-bandwidth conditions common across Pakistan.
500K+ Players & Growing
77xk continues to grow, adding new game titles, esports markets and VIP rewards for the most loyal members of the platform.
Supported Payment Methods
All transactions processed in PKR. Deposits reflected almost instantly for JazzCash and Easypaisa.
What Makes 77xk Different
Cricket-First Sportsbook
PSL, T20 internationals, ODI series and Test matches all get deep market coverage. From match winner to ball-by-ball in-play options, cricket betting is the core of what we do.
Fast PKR Withdrawals
Win today, withdraw today. We've built the payout process around Pakistan's most-used payment channels so you're not waiting days to access money you've already won.
1,000+ Casino & Slot Titles
A rotating library of slot games from leading providers, alongside a full live casino with Baccarat, Roulette, Blackjack and Teen Patti tables running around the clock.
Real, Usable Bonuses
Welcome bonuses, weekly reloads, cricket cashback and VIP rewards with clear wagering requirements shown upfront. No buried conditions, no bonuses that disappear on a technicality.
Mobile App for Pakistan
The 77xk app is built light, loads fast on standard Pakistan mobile connections and gives you full access to betting, casino, slots, promotions and withdrawals from your phone.
Player Safety First
Responsible gaming tools including deposit limits, session timers and self-exclusion options are built into every account. 77xk is for adults who game within their means.
Our Values
Transparency Over Everything
Bonus terms are visible before you accept them. Withdrawal timelines are stated clearly. Odds methodology is honest. We believe players make better decisions when they have full information – and that's good for everyone.
Local First, Always
Pakistan isn't an afterthought at 77xk – it's the entire focus. Payment methods, currency, sports coverage and customer support are all shaped around what works here, not what works in another market.
Reliability Over Flash
A platform that works every time is worth more than one that looks great but crashes on match day. We invest heavily in uptime, especially during high-traffic events like PSL finals and international series.
Responsible Gaming is Non-Negotiable
We want players to enjoy the platform for years, not burn out in a week. Responsible gaming tools are built in at the account level – not hidden in a help article. We take this seriously.
Continuous Improvement
The platform you use today is better than it was six months ago, and it'll be better still six months from now. Player feedback shapes every major update, and the team reviews it constantly.
What Our Players Say
We don't have a marketing team crafting testimonials. What we do have is a track record. Players who join 77xk and have a good first experience tend to stay. The retention numbers speak for themselves – a large majority of active members have been on the platform for over six months.
The most common feedback we get is around three things: withdrawal speed (faster than expected), the cricket markets during PSL (coverage and odds quality), and the bonus structure (straightforward compared to what players have encountered elsewhere). Those three things are areas we've invested in deliberately, and it's gratifying to see that investment noticed.
We also get honest feedback when something isn't working. That's equally valuable. Every negative support ticket gets reviewed, and recurring issues get flagged for the product team. It's not a perfect system but it's a real one.
Responsible Gaming Note: 77xk is for adult players (18+) who treat gaming as entertainment. We provide deposit limits, time reminders and self-exclusion tools in every account. If gaming stops being fun, please use them. Visit our Responsible Gaming page for more information.
The People Behind 77xk
77xk is run by a team of gaming, technology and customer experience professionals who understand Pakistan's market from the inside out.
Product Team
Responsible for how the platform looks and behaves – betting interface, casino lobby design and mobile app functionality.
Sports Trading Team
Cricket specialists who set and manage odds for PSL, T20 internationals and all other sports markets on the platform.
Payments Team
Manages JazzCash, Easypaisa, Raast and all PKR payment integrations to keep transactions fast and reliable.
Support Team
Available around the clock to handle account questions, withdrawal queries and any issues that need a real human response.
Ready to Join 77xk?
Create your account in under two minutes, deposit via JazzCash or Easypaisa and start with a welcome bonus on your first deposit. Cricket season is always on somewhere.